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If you’re a mortgage broker, some of your clients may have asked you about investment property loans. And while many experienced residential brokers shy away from investment property loans, they often miss out on an excellent business opportunity. Starting From What You Already Know Most mortgage brokers are familiar with home mortgage loans, including the …

Asset-Based Investment Property Loans for Tough-To-Qualify Borrowers Read More »

First the good news. Sixty-five (65) percent of commercial real estate loans are approved. That’s the good news. Unfortunately, the bad news for commercial real estate investors and brokers is, of course, that 35-percent of commercial real estate loans get rejected for various reasons. So, what are the most common reasons why commercial real estate …

How to Avoid Fallout in Commercial Real Estate Loans Read More »

Offering investment property mortgages provides an excellent opportunity for residential mortgage brokers to expand their product offerings, service more clients, and grow their businesses. However, many mortgage brokers shy away from offering these mortgage programs to their clients. When asked why they don’t provide investment property mortgages, many residential brokers say that they believe them …

Consumer vs Investment Property Mortgages Read More »

Asset-based lending is a type of financing that focuses on the value or earning potential of an asset, rather than the borrower’s financials in the underwriting process. This type of funding has proven valuable for hard-to-qualify borrowers who invest in commercial real estate. Typically, these borrowers/investors seek to finance deals involving residential 1–4 units, multi-family …

Asset-Based Lending Gives You the Power to Say Yes Read More »

Within all of the different marketing channels and tactics, online search has risen to become the most important venue for every industry, including real estate. A joint study by LoopNet and Google found that 59 percent of individuals looking for commercial real estate opportunities began their buying journey by looking online.  Within the investment property and small …

Search Engine Strategies for Mortgage Brokers Read More »

In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful email marketing campaign. The strategy for every email campaign should start with at least one of …

Email Marketing for Mortgage Brokers Read More »

Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a relatively inexpensive vehicle to reach potential clients, and it can help you expand well past your …

Social Media Strategies for Mortgage Brokers Read More »

Real estate, like other industries, is extremely competitive, and building your brand through opportunities in public relations is a great way to make your company stand out. If you don’t have the budget to hire a public relations firm, you can undertake your own efforts to build awareness and generate leads by using some of …

Public Relations Strategies for Mortgage Brokers Read More »

The demand for investment-property financing is being fueled by millennials’ lifestyle choices About 43 million American households rent rather than own their homes because of convenience, cost or both, according to The Pew Charitable Trusts. The decision to rent rather than own hinges on several factors, including an individual’s or family’s income and lifestyle, as …

Tap Into the Promise of the Rental Market Read More »

Offering investment property loans can give you a big advantage in a highly competitive market. Let’s face it, the home mortgage industry is very competitive. Big banks with large mortgage operations, direct lenders, large correspondents, table funders, and online lenders all compete for the same borrowers. The home mortgage industry is big, but with so many competitors, …

A Business Growth Strategy for Mortgage Brokers Read More »