In email marketing, engagement rules. Email is less about content and more about action. It’s about motivating people to do something. Opens, clicks, forwards, social media shares, website visits, retail traffic, and purchases are the currency of a successful email marketing campaign. The strategy for every email campaign should start with at least one of …
Platforms like LinkedIn, Twitter, and Facebook have created new opportunities for residential mortgage brokers to widen their nets and connect with prospective residential and small balance commercial property investors through effective social media strategies. Using social media is a relatively inexpensive vehicle to reach potential clients, and it can help you expand well past your …
Real estate, like other industries, is extremely competitive, and building your brand through opportunities in public relations is a great way to make your company stand out. If you don’t have the budget to hire a public relations firm, you can undertake your own efforts to build awareness and generate leads by using some of …
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The demand for investment-property financing is being fueled by millennials’ lifestyle choices About 43 million American households rent rather than own their homes because of convenience, cost or both, according to The Pew Charitable Trusts. The decision to rent rather than own hinges on several factors, including an individual’s or family’s income and lifestyle, as …
Offering investment property loans can give you a big advantage in a highly competitive market. Let’s face it, the home mortgage industry is very competitive. Big banks with large mortgage operations, direct lenders, large correspondents, table funders, and online lenders all compete for the same borrowers. The home mortgage industry is big, but with so many competitors, …
Expand your mortgage offerings and create new client opportunities Any good financial planner will tell you to build a diversified strategy when investing in stocks. Why? Because diversification is a sound strategy that increases your odds of success. Stock markets can be volatile and unpredictable. By diversifying your stock portfolio, you reduce the consequences of …
CARES Act for Brokers Since our inception, Finszar has been committed to supporting mortgage brokers in their endeavor to strengthen their businesses. In the wake of the COVID-19 pandemic, we’ve spoken to several brokers who weren’t aware that they could qualify for financial assistance from the government under the Coronavirus Aid, Relief, and Economic Security …
Originators need an online presence, not just a website, to attract borrowers During the first half of the year 2000, Google handled about 18 million searches per day. Today, it reportedly averages 5.5 billion searches per day. That translates to 3.8 million searches per minute. It’s an impressive number that’s hard to ignore — especially …
The internet has transformed how people buy products and services, including mortgages An internet search is one of the most effective ways for mortgage brokers to grow their origination volume. Searches allow brokers to target and connect with prospective borrowers who are actively looking for a mortgage to meet their immediate needs. When originators combine …
Create compelling ads that are designed to grow your business Millions of real estate investors use internet search engines on a regular basis to locate financing for investment properties. If you’re not taking advantage of search engine marketing (SEM) to attract new clients, you’re missing out on a powerful tool for growing your mortgage company’s …
Finszar Mortgage create a unique opportunity for mortgage brokers to attract new clients and grow their business by servicing the unmet needs of independent real estate investors and small business owners.
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